Brand Identity Exploration
Illustrator, Photoshop, InDesign
Oktoberfest is a multi-day celebration of German heritage - a time where each region of the city can gather for quality beer, food, and celebration. For this project, I want to rebrand and modernize the current Oktoberfest logo while maintaining the feel of old Bavarian culture and traditions. In this way, I hope to appeal to a younger audience.
Current Identity & Opportunity Assessment
Mood board
Concept Sketches
These are my initial sketches to help conceptualize my ideas. I wanted to incorporate German and beer related elements to keep the authenticity of Oktoberfest while also embodying modernized components..
Vectorized Images
Refined Concepts
Final Logo
Brand Identity
Usage
This is how the Oktoberfest brand will be displayed from an environmental standpoint.
Merchandising
This is the usage of the refined Oktoberfest logo for merchandising.
